Apple will host its major iPhone launch event on September 9, 2026, where it is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max and its first foldable iPhone. The event will also mark John Ternus’ first major product launch as Apple CEO after succeeding Tim Cook.
Key Highlights
- Apple has confirmed its September 9, 2026 product launch event.
- iPhone 18 Pro and iPhone 18 Pro Max are expected to headline the event.
- Apple is reportedly preparing its first foldable iPhone, possibly called iPhone Ultra.
- John Ternus will lead his first major Apple launch as CEO after succeeding Tim Cook.
Apple iPhone 18 Pro and Foldable iPhone Launch
Apple has scheduled its annual product launch event for September 9, 2026, at Apple Park in Cupertino, California. The event, carrying the “Surprise and shine” theme, is expected to focus on the premium iPhone 18 Pro and iPhone 18 Pro Max, alongside Apple’s highly anticipated first foldable iPhone.
The iPhone 18 Pro models are expected to bring performance and camera improvements rather than a complete redesign. Reports point to Apple’s A20 Pro chip, built using a 2nm process, and a new C2 modem. The iPhone 18 Pro Max could also feature a variable-aperture main camera, while under-display Face ID remains a reported possibility.
Apple’s First Foldable iPhone Could Be the Biggest Attraction
Apple’s first foldable iPhone is expected to use a book-style design with a large internal display and an external screen. Reports suggest the device could carry the iPhone Ultra name and command a premium price of around $2,000 or more. Some specifications, including screen size, cameras and Touch ID, remain based on reports and should be treated as unconfirmed until Apple makes its announcement.
The September event is also expected to feature updates to the Apple Watch and AirPods Pro, with camera-equipped AirPods among the reported possibilities. Unlike previous iPhone launches, Apple is not expected to introduce the standard iPhone 18 at this event. Reports indicate the iPhone 18, iPhone 18e and second-generation iPhone Air could arrive in 2027.
Apple’s September 9 event could mark a major moment for its iPhone lineup, combining the iPhone 18 Pro launch with the company’s long-awaited entry into foldable smartphones under new CEO John Ternus.
