{"id":143800,"date":"2026-03-19T03:44:04","date_gmt":"2026-03-19T09:14:04","guid":{"rendered":"https:\/\/newslink360.space\/?p=143800"},"modified":"2026-03-19T03:44:04","modified_gmt":"2026-03-19T09:14:04","slug":"india-head-coach-gautam-gambhir-moves-delhi-high-court-over-deepfakes-unauthorised-use-of-identity","status":"publish","type":"post","link":"https:\/\/newslink360.space\/?p=143800","title":{"rendered":"India head coach Gautam Gambhir moves Delhi High Court over deepfakes, unauthorised use of identity"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div id=\"content-body-70761058\" itemprop=\"articleBody\">Current Indian men\u2019s team head coach Gautam Gambhir has filed a civil suit in the Delhi High Court alleging large-scale misuse of his identity through deepfakes, AI-generated content and unauthorised merchandise.<\/p>\n<p>Filed in the Commercial Division, the suit seeks an urgent ex-parte ad-interim injunction against 16 named and unnamed defendants, including social media accounts, e-commerce platforms and digital intermediaries.<\/p>\n<p>Gambhir\u2019s legal team has flagged a surge in fabricated content since late 2025, including manipulated videos using face-swapping and voice-cloning technologies. Among them are a fake \u201cresignation announcement\u201d that drew over 29 lakh views and a doctored clip about senior cricketers\u2019 World Cup participation that crossed 17 lakh views.<\/p>\n<p>The suit also targets unauthorised sale of merchandise bearing his name and likeness.<\/p>\n<p>Invoking provisions under the Copyright Act, Trade Marks Act and Commercial Courts Act, Gambhir has sought damages of Rs. 2.5 crore, along with takedown of infringing content and a permanent injunction against further misuse.<\/p>\n<p>\u201cThis is about law, dignity and protection in the age of artificial intelligence,\u201d Gambhir said.<\/p>\n<p class=\"publish-time\" id=\"end-of-article\">Published on Mar 19, 2026<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/sportstar.thehindu.com\/cricket\/gautam-gambhir-delhi-high-court-deepfake-case\/article70761058.ece\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Current Indian men\u2019s team head coach Gautam Gambhir has filed a civil suit in the Delhi High Court alleging large-scale misuse of his identity through deepfakes, AI-generated content and unauthorised merchandise. Filed in the Commercial Division, the suit seeks an urgent ex-parte ad-interim injunction against 16 named and unnamed defendants, including social media accounts, e-commerce&#8230;<\/p>\n","protected":false},"author":1,"featured_media":143801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9],"tags":[],"class_list":["post-143800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/newslink360.space\/wp-content\/uploads\/2026\/03\/PTI02_10_2026_000649A.jpg","jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgnRh4-Bpm","_links":{"self":[{"href":"https:\/\/newslink360.space\/index.php?rest_route=\/wp\/v2\/posts\/143800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newslink360.space\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newslink360.space\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newslink360.space\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newslink360.space\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=143800"}],"version-history":[{"count":0,"href":"https:\/\/newslink360.space\/index.php?rest_route=\/wp\/v2\/posts\/143800\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newslink360.space\/index.php?rest_route=\/wp\/v2\/media\/143801"}],"wp:attachment":[{"href":"https:\/\/newslink360.space\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=143800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newslink360.space\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=143800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newslink360.space\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=143800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}