{"id":187250,"date":"2026-06-28T22:42:59","date_gmt":"2026-06-29T04:12:59","guid":{"rendered":"https:\/\/newslink360.space\/?p=187250"},"modified":"2026-06-28T22:42:59","modified_gmt":"2026-06-29T04:12:59","slug":"indias-yash-raj-films-backs-rusk-media-in-vertical-entertainment-push","status":"publish","type":"post","link":"https:\/\/newslink360.space\/?p=187250","title":{"rendered":"India&#8217;s Yash Raj Films Backs Rusk Media in Vertical Entertainment Push"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n    <a href=\"https:\/\/variety.com\/t\/yash-raj-films\/\" id=\"auto-tag_yash-raj-films\" data-tag=\"yash-raj-films\" target=\"_blank\" rel=\"noopener\">Yash Raj Films<\/a> has made a strategic investment in <a href=\"https:\/\/variety.com\/t\/rusk-media\/\" id=\"auto-tag_rusk-media\" data-tag=\"rusk-media\" target=\"_blank\" rel=\"noopener\">Rusk Media<\/a>, the digital-first entertainment company behind the Alright! TV platform that specializes in original content for Gen Z and Gen Alpha audiences, as the Bollywood major moves to establish a foothold in India\u2019s fast-growing vertical content economy.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n    Financial terms were not disclosed. The collaboration will focus on developing original IP across animation and vertical <a href=\"https:\/\/variety.com\/t\/microdramas\/\" id=\"auto-tag_microdramas\" data-tag=\"microdramas\" target=\"_blank\" rel=\"noopener\">microdramas<\/a>, distributed via Rusk Media\u2019s proprietary platform and its global digital channels. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n    The deal signals a broadening of YRF\u2019s ambitions beyond its core theatrical business. The studio has built one of Bollywood\u2019s most recognizable franchise operations through its YRF spy universe, which spans seven films and counts \u201cPathaan,\u201d \u201cWar\u201d and the \u201cTiger\u201d series among its entries. The next chapter, \u201cAlpha\u201d \u2013 a female-led entry starring Alia Bhatt and Sharvari, alongside Anil Kapoor and Bobby Deol \u2013 is set for theatrical release on July 3. It is directed by Shiv Rawail, who also helmed YRF Entertainment\u2019s debut Netflix miniseries \u201cThe Railway Men,\u201d a four-part drama set against the 1984 Bhopal gas tragedy. YRF Entertainment\u2019s second Netflix series, \u201cMandala Murders,\u201d a mythological crime thriller starring Vaani Kapoor, premiered on the platform last year.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n    Rusk Media, co-founded by Mayank Yadav, has built its business around original vertical storytelling.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n    \u201cVertical entertainment in India has produced extraordinary reach, but not the enduring IP that defines a category. That is the gap this collaboration is designed to close,\u201d Yadav said. \u201cWe bring a native understanding of how digitally native audiences discover and build community around content, and with YRF\u2019s backing, we are building for longevity, not the algorithm.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n    \u201cThe instinct to evolve has always been central to YRF\u2019s DNA. Platforms are infrastructure, content and IP are culture,\u201d added <a href=\"https:\/\/variety.com\/t\/akshaye-widhani\/\" id=\"auto-tag_akshaye-widhani\" data-tag=\"akshaye-widhani\" target=\"_blank\" rel=\"noopener\">Akshaye Widhani<\/a>, CEO of Yash Raj Films. \u201cMayank and his team at Rusk Media have built a deep understanding of how the next generation discovers and inhabits stories, and that is exactly the kind of vision we want to back. Together, the aspiration is to build worlds, not just content.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n    Rusk Media\u2019s Alright! TV platform will serve as the primary distribution vehicle for the jointly developed titles.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/variety.com\/2026\/tv\/news\/yash-raj-films-rusk-media-investment-vertical-entertainment-1236797789\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yash Raj Films has made a strategic investment in Rusk Media, the digital-first entertainment company behind the Alright! TV platform that specializes in original content for Gen Z and Gen&hellip;<\/p>\n","protected":false},"author":1,"featured_media":187251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-187250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/newslink360.space\/wp-content\/uploads\/2026\/06\/Akshaye-Widhani-YRF.jpg","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":183169,"url":"https:\/\/newslink360.space\/?p=183169","url_meta":{"origin":187250,"position":0},"title":"Alia Bhatt gets roasted by Samay Raina over Cannes 2026 appearance on India&#8217;s Got Latent S2: \u2018Yahan cameras aap pe hai\u2019","author":"Ajay Kumar Verma","date":"June 20, 2026","format":false,"excerpt":"Comedian Samay Raina has officially returned with a brand-new season of India's Got Latent, and the opening episode is already creating buzz online. The Season 2 premiere, which dropped on June 20, featured Alia Bhatt and Sharvari as special guests as they joined the show to promote their upcoming action\u2026","rel":"","context":"In &quot;National News&quot;","block_context":{"text":"National News","link":"https:\/\/newslink360.space\/?cat=7"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/06\/Alia_Bhatt_Samay_Raina_1781964427088_1781964427209_842ac61c-a50e-471b-91ac-f0da57fadde8.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/06\/Alia_Bhatt_Samay_Raina_1781964427088_1781964427209_842ac61c-a50e-471b-91ac-f0da57fadde8.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/06\/Alia_Bhatt_Samay_Raina_1781964427088_1781964427209_842ac61c-a50e-471b-91ac-f0da57fadde8.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":180570,"url":"https:\/\/newslink360.space\/?p=180570","url_meta":{"origin":187250,"position":1},"title":"Harmanpreet Kaur breaks Mithali Raj\u2019s record for most runs by an Indian in Women\u2019s T20 World Cups","author":"Ajay Kumar Verma","date":"June 14, 2026","format":false,"excerpt":"Harmanpreet Kaur broke Mithali Raj\u2019s record for the most runs by an Indian in Women\u2019s T20 World Cups during India\u2019s match against Pakistan at Edgbaston on June 14. She broke the record with a single to get off the mark in the fourth over of India\u2019s batting innings. Raj had\u2026","rel":"","context":"In &quot;Sports&quot;","block_context":{"text":"Sports","link":"https:\/\/newslink360.space\/?cat=9"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/06\/GettyImages-2280330977.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/06\/GettyImages-2280330977.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/06\/GettyImages-2280330977.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/06\/GettyImages-2280330977.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/06\/GettyImages-2280330977.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":174075,"url":"https:\/\/newslink360.space\/?p=174075","url_meta":{"origin":187250,"position":2},"title":"IPL 2026: Making of Yash Raj Punja, Rajasthan Royals\u2019 latest find","author":"Ajay Kumar Verma","date":"May 29, 2026","format":false,"excerpt":"Yash Raj Punja has outstripped Ravi Bishnoi to become Rajasthan Royals\u2019 first-choice leg-spinner in his maiden venture in the Indian Premier League (IPL). During the Eliminator on Wednesday, Punja nabbed Sunrisers Hyderabad\u2019s highest run-scorer Heinrich Klaasen, adding to his envious haul that includes Shreyas Iyer, Will Jacks and Josh Inglis.\u2026","rel":"","context":"In &quot;Sports&quot;","block_context":{"text":"Sports","link":"https:\/\/newslink360.space\/?cat=9"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/05\/19_IPL_T20_MATCH_GT_RR_JAIPUR.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/05\/19_IPL_T20_MATCH_GT_RR_JAIPUR.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/05\/19_IPL_T20_MATCH_GT_RR_JAIPUR.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/05\/19_IPL_T20_MATCH_GT_RR_JAIPUR.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/05\/19_IPL_T20_MATCH_GT_RR_JAIPUR.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":187136,"url":"https:\/\/newslink360.space\/?p=187136","url_meta":{"origin":187250,"position":3},"title":"Akshay Kumar explains why Ahaan-Aneet&#8217;s Saiyaara worked, says hit films don&#8217;t need events: &#8216;They were lucky that the film took off&#8217; | Hindi Movie News","author":"Ajay Kumar Verma","date":"June 28, 2026","format":false,"excerpt":"Akshay Kumar explains why Ahaan Panday-Aneet Padda's Saiyaara worked, says hit films don't need events (Image credits: Instagram) Akshay Kumar believes that a film doesn't need a grand promotional event or a larger-than-life spectacle to become a box office success. The actor cited the blockbuster success of Saiyaara as an\u2026","rel":"","context":"In &quot;National News&quot;","block_context":{"text":"National News","link":"https:\/\/newslink360.space\/?cat=7"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/06\/1782684335_photo.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/06\/1782684335_photo.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/06\/1782684335_photo.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/06\/1782684335_photo.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/06\/1782684335_photo.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":182879,"url":"https:\/\/newslink360.space\/?p=182879","url_meta":{"origin":187250,"position":4},"title":"Lack of PowerPlay wickets is a concern: Mithali Raj on India Women\u2019s T20 World Cup 2026 chances","author":"Ajay Kumar Verma","date":"June 19, 2026","format":false,"excerpt":"Ahead of India\u2019s group stage matches against South Africa and Australia at the Women\u2019s T20 World Cup, former India captain Mithali Raj believes Powerplay bowling has been the team\u2019s biggest letdown.\u00a0 During an interaction with media arranged by JioStar on Friday, Mithali said India\u2019s odds of winning the elusive title\u2026","rel":"","context":"In &quot;Sports&quot;","block_context":{"text":"Sports","link":"https:\/\/newslink360.space\/?cat=9"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/06\/GettyImages-2281884702.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/06\/GettyImages-2281884702.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/06\/GettyImages-2281884702.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/06\/GettyImages-2281884702.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/06\/GettyImages-2281884702.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":179335,"url":"https:\/\/newslink360.space\/?p=179335","url_meta":{"origin":187250,"position":5},"title":"Rahul Dravid encourages players to use Maharaja Trophy as a platform to attract IPL teams","author":"Ajay Kumar Verma","date":"June 11, 2026","format":false,"excerpt":"Former India captain Rahul Dravid called on cricketers to use the Maharaja Trophy KSCA T20 as a platform to gain the attention of IPL teams. \u201cI know for a fact that the Maharaja Trophy KSCA T20 is followed by a lot of IPL teams. 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