{"id":193703,"date":"2026-07-15T14:29:09","date_gmt":"2026-07-15T19:59:09","guid":{"rendered":"https:\/\/newslink360.space\/?p=193703"},"modified":"2026-07-15T14:29:09","modified_gmt":"2026-07-15T19:59:09","slug":"lomographys-new-half-frame-camera-promises-double-the-fun-twice-the-photos","status":"publish","type":"post","link":"https:\/\/newslink360.space\/?p=193703","title":{"rendered":"Lomography&#8217;s New Half Frame Camera Promises &#8216;Double the Fun, Twice the Photos&#8217;"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n      <img src=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-13__VIE__antonia-klengel__staff__half-frame_simple-use-camera-classicolor-200-135-film029-2_1.jpg\" alt=\"Left: Two women lying on grass, smiling for a selfie. Right: A woman holds a colorful camera up to her eye, about to take a photo.\" width=\"1600\" height=\"840\" class=\"aligncenter size-full wp-image-863913\" srcset=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-13__VIE__antonia-klengel__staff__half-frame_simple-use-camera-classicolor-200-135-film029-2_1-150x79.jpg 150w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-13__VIE__antonia-klengel__staff__half-frame_simple-use-camera-classicolor-200-135-film029-2_1-300x157.jpg 300w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-13__VIE__antonia-klengel__staff__half-frame_simple-use-camera-classicolor-200-135-film029-2_1-320x168.jpg 320w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-13__VIE__antonia-klengel__staff__half-frame_simple-use-camera-classicolor-200-135-film029-2_1-400x209.jpg 400w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-13__VIE__antonia-klengel__staff__half-frame_simple-use-camera-classicolor-200-135-film029-2_1-550x288.jpg 550w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-13__VIE__antonia-klengel__staff__half-frame_simple-use-camera-classicolor-200-135-film029-2_1-800x420.jpg 800w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-13__VIE__antonia-klengel__staff__half-frame_simple-use-camera-classicolor-200-135-film029-2_1-1000x525.jpg 1000w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-13__VIE__antonia-klengel__staff__half-frame_simple-use-camera-classicolor-200-135-film029-2_1-1536x806.jpg 1536w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-13__VIE__antonia-klengel__staff__half-frame_simple-use-camera-classicolor-200-135-film029-2_1.jpg 1600w\" sizes=\"(max-width: 868px) 100vw, 868px\" loading=\"eager\" fetchpriority=\"high\" decoding=\"async\"\/><\/p>\n<p> Lomography has announced the Simple Use Reloadable Film Camera Half Frame, a new, more economical take on the company\u2019s <a href=\"https:\/\/petapixel.com\/2026\/03\/04\/lomographys-newest-35mm-film-camera-is-just-28\/\" target=\"_blank\" rel=\"noopener\">classic accessible 35mm film camera<\/a>. <\/p>\n<p>The primary appeal of a half-frame camera like this, or like 2024\u2019s more premium <a href=\"https:\/\/petapixel.com\/2024\/06\/17\/pentax-17-review-a-brand-new-film-experience-worth-having\/\" target=\"_blank\" rel=\"noopener\">Pentax 17<\/a>, is that photographers can capture twice as many shots with a single roll of film. Unlike the regular Simple Use Reloadable Film Camera, which captures a full frame of 35mm film with every snap, the new Half Frame version exposes just half the frame at once, a vertically oriented 17 x 24mm frame instead of the standard 35 x 24mm one. <\/p>\n<p>While the camera comes preloaded with sufficient film for 40 photos, when the photographers reload it with a more standard 36-shot roll, they can capture 72 individual shots. <\/p>\n<p><img src=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/simple-use-half-frame__classicolor__handheld-horizontal-1_1.jpg\" alt=\"A person in a light blue shirt holds a colorful disposable camera up to their face and looks through the viewfinder, preparing to take a photo, against a plain background.\" width=\"1600\" height=\"1067\" class=\"aligncenter size-full wp-image-863908\" srcset=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/simple-use-half-frame__classicolor__handheld-horizontal-1_1.jpg 1600w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/simple-use-half-frame__classicolor__handheld-horizontal-1_1-320x213.jpg 320w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/simple-use-half-frame__classicolor__handheld-horizontal-1_1-800x534.jpg 800w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/simple-use-half-frame__classicolor__handheld-horizontal-1_1-1536x1024.jpg 1536w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/simple-use-half-frame__classicolor__handheld-horizontal-1_1-450x300.jpg 450w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/simple-use-half-frame__classicolor__handheld-horizontal-1_1-300x200.jpg 300w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/simple-use-half-frame__classicolor__handheld-horizontal-1_1-120x80.jpg 120w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" loading=\"lazy\" fetchpriority=\"low\" decoding=\"async\"\/><\/p>\n<p>\u201cDouble the sensations, the shocking moments, the scandals, the surprises,\u201d Lomography explains.<\/p>\n<p>While film prices have remained surprisingly <a href=\"https:\/\/petapixel.com\/2026\/07\/09\/report-shows-that-despite-some-shifts-film-prices-remain-stable\/\" target=\"_blank\" rel=\"noopener\">stable<\/a>, that doesn\u2019t mean that shooting analog is cheap. The costs can add up quickly, between the film itself plus development and scanning. With a half-frame camera, shooting film is a bit more affordable, or at least better value. <\/p>\n<div class=\"fluid-iframe\" style=\"max-width: 800px;\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/GIF1n74M_AM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<\/div>\n<p>The new half-frame also sports a different look and style than Lomography\u2019s regular Simple Use Camera. It now features a taller, squatter design with a tall shutter release, protruding central viewfinder, and chunky top dial. It still sports a built-in flash, which works alongside interchangeable gel filters. <\/p>\n<p>The camera has a 21mm f\/9 built-in lens which focuses from 0.6 meters to infinity. The camera has a fixed 1\/120s shutter speed and operates using a single AAA battery. <\/p>\n<p><img src=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/simple-use-half-frame__classicolor__handheld-horizontal-1_1.jpg\" alt=\"A person in a light blue shirt holds a colorful disposable camera up to their face and looks through the viewfinder, preparing to take a photo, against a plain background.\" width=\"1600\" height=\"1067\" class=\"aligncenter size-full wp-image-863908\" srcset=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/simple-use-half-frame__classicolor__handheld-horizontal-1_1.jpg 1600w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/simple-use-half-frame__classicolor__handheld-horizontal-1_1-320x213.jpg 320w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/simple-use-half-frame__classicolor__handheld-horizontal-1_1-800x534.jpg 800w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/simple-use-half-frame__classicolor__handheld-horizontal-1_1-1536x1024.jpg 1536w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/simple-use-half-frame__classicolor__handheld-horizontal-1_1-450x300.jpg 450w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/simple-use-half-frame__classicolor__handheld-horizontal-1_1-300x200.jpg 300w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/simple-use-half-frame__classicolor__handheld-horizontal-1_1-120x80.jpg 120w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" loading=\"lazy\" fetchpriority=\"low\" decoding=\"async\"\/><\/p>\n<p>The built-in flash is a classic Xenon flash, delivering those nostalgic vibes of old-school point-and-shoot cameras. It takes 15 seconds to recharge. <\/p>\n<h2>Sample Images <\/h2>\n<p><img src=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-03-26__VIE__staff__simple-use-half-frame__ladygrey-bw-135-film_016-1_1.jpg\" alt=\"Black and white split image: left, a smiling person rides a bicycle with legs wide apart; right, low-angle view of a person walking, pants and coat flapping in the wind.\" width=\"1600\" height=\"1104\" class=\"aligncenter size-full wp-image-863923\" srcset=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-03-26__VIE__staff__simple-use-half-frame__ladygrey-bw-135-film_016-1_1.jpg 1600w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-03-26__VIE__staff__simple-use-half-frame__ladygrey-bw-135-film_016-1_1-320x221.jpg 320w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-03-26__VIE__staff__simple-use-half-frame__ladygrey-bw-135-film_016-1_1-800x552.jpg 800w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-03-26__VIE__staff__simple-use-half-frame__ladygrey-bw-135-film_016-1_1-1536x1060.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" loading=\"lazy\" fetchpriority=\"low\" decoding=\"async\"\/><\/p>\n<p><img src=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-03-31__US__chloe-fuller__staff__suc-half-frame_classicolor-200-135-film_jenna-haynie_001-5_1.jpg\" alt=\"A smiling person with light hair holds a fluffy black cat. The person has several tattoos on their arms, including a heart, star, planet, and Venus symbol. Both are looking slightly away from the camera.\" width=\"1176\" height=\"1600\" class=\"aligncenter size-full wp-image-863922\" srcset=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-03-31__US__chloe-fuller__staff__suc-half-frame_classicolor-200-135-film_jenna-haynie_001-5_1.jpg 1176w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-03-31__US__chloe-fuller__staff__suc-half-frame_classicolor-200-135-film_jenna-haynie_001-5_1-235x320.jpg 235w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-03-31__US__chloe-fuller__staff__suc-half-frame_classicolor-200-135-film_jenna-haynie_001-5_1-588x800.jpg 588w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-03-31__US__chloe-fuller__staff__suc-half-frame_classicolor-200-135-film_jenna-haynie_001-5_1-1129x1536.jpg 1129w\" sizes=\"auto, (max-width: 1176px) 100vw, 1176px\" loading=\"lazy\" fetchpriority=\"low\" decoding=\"async\"\/><br \/>\n <img src=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-04-15__CN__zoe-yan__jacinta-luo__staff__half-frame_simple-use-camera-classicolor-200-135-film__001_1.jpg\" alt=\"A person in a cap and dark clothes poses on blue pavement, making a peace sign in the top photo and smiling with hands on hips in the bottom photo. The images are vertically stacked.\" width=\"1071\" height=\"1600\" class=\"aligncenter size-full wp-image-863921\" srcset=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-04-15__CN__zoe-yan__jacinta-luo__staff__half-frame_simple-use-camera-classicolor-200-135-film__001_1.jpg 1071w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-04-15__CN__zoe-yan__jacinta-luo__staff__half-frame_simple-use-camera-classicolor-200-135-film__001_1-214x320.jpg 214w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-04-15__CN__zoe-yan__jacinta-luo__staff__half-frame_simple-use-camera-classicolor-200-135-film__001_1-536x800.jpg 536w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-04-15__CN__zoe-yan__jacinta-luo__staff__half-frame_simple-use-camera-classicolor-200-135-film__001_1-1028x1536.jpg 1028w\" sizes=\"auto, (max-width: 1071px) 100vw, 1071px\" loading=\"lazy\" fetchpriority=\"low\" decoding=\"async\"\/><\/p>\n<p><img src=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-04-29__US__chloe-fuller__staff__Half-Frame-simple-use-camera-cn__003jpg_1.jpg\" alt=\"Two people pose indoors: on the left, an older woman in glasses and a sheer blue blouse smiles playfully; on the right, a younger person with short hair strikes a dramatic, open-mouthed pose while touching their face.\" width=\"1600\" height=\"1069\" class=\"aligncenter size-full wp-image-863920\" srcset=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-04-29__US__chloe-fuller__staff__Half-Frame-simple-use-camera-cn__003jpg_1.jpg 1600w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-04-29__US__chloe-fuller__staff__Half-Frame-simple-use-camera-cn__003jpg_1-320x214.jpg 320w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-04-29__US__chloe-fuller__staff__Half-Frame-simple-use-camera-cn__003jpg_1-800x535.jpg 800w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-04-29__US__chloe-fuller__staff__Half-Frame-simple-use-camera-cn__003jpg_1-1536x1026.jpg 1536w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-04-29__US__chloe-fuller__staff__Half-Frame-simple-use-camera-cn__003jpg_1-450x300.jpg 450w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-04-29__US__chloe-fuller__staff__Half-Frame-simple-use-camera-cn__003jpg_1-300x200.jpg 300w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-04-29__US__chloe-fuller__staff__Half-Frame-simple-use-camera-cn__003jpg_1-120x80.jpg 120w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" loading=\"lazy\" fetchpriority=\"low\" decoding=\"async\"\/><\/p>\n<p><img src=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-04-30__CN__jane-fan__staff__zin-zhang__half-frame_simple-use-camera-classicolor-200-135-film__027_1.jpg\" alt=\"\" width=\"1600\" height=\"1071\" class=\"aligncenter size-full wp-image-863919\" srcset=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-04-30__CN__jane-fan__staff__zin-zhang__half-frame_simple-use-camera-classicolor-200-135-film__027_1.jpg 1600w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-04-30__CN__jane-fan__staff__zin-zhang__half-frame_simple-use-camera-classicolor-200-135-film__027_1-320x214.jpg 320w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-04-30__CN__jane-fan__staff__zin-zhang__half-frame_simple-use-camera-classicolor-200-135-film__027_1-800x536.jpg 800w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-04-30__CN__jane-fan__staff__zin-zhang__half-frame_simple-use-camera-classicolor-200-135-film__027_1-1536x1028.jpg 1536w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-04-30__CN__jane-fan__staff__zin-zhang__half-frame_simple-use-camera-classicolor-200-135-film__027_1-450x300.jpg 450w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-04-30__CN__jane-fan__staff__zin-zhang__half-frame_simple-use-camera-classicolor-200-135-film__027_1-300x200.jpg 300w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-04-30__CN__jane-fan__staff__zin-zhang__half-frame_simple-use-camera-classicolor-200-135-film__027_1-120x80.jpg 120w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" loading=\"lazy\" fetchpriority=\"low\" decoding=\"async\"\/><\/p>\n<p><img src=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-05-06__PH__staff__half-frame_simple-use-camera-classicolor-200-135-film__022_1.jpg\" alt=\"Two photos of five people in front of a white wall: in the top, they stand close together; in the bottom, they are spaced apart, with some sitting and some standing, all looking at the camera.\" width=\"1065\" height=\"1600\" class=\"aligncenter size-full wp-image-863918\" srcset=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-05-06__PH__staff__half-frame_simple-use-camera-classicolor-200-135-film__022_1.jpg 1065w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-05-06__PH__staff__half-frame_simple-use-camera-classicolor-200-135-film__022_1-213x320.jpg 213w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-05-06__PH__staff__half-frame_simple-use-camera-classicolor-200-135-film__022_1-533x800.jpg 533w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-05-06__PH__staff__half-frame_simple-use-camera-classicolor-200-135-film__022_1-1022x1536.jpg 1022w\" sizes=\"auto, (max-width: 1065px) 100vw, 1065px\" loading=\"lazy\" fetchpriority=\"low\" decoding=\"async\"\/><\/p>\n<p><img src=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-05-08__VIE__staff__030_1.jpg\" alt=\"A split image: left side shows three smiling people outdoors, taking a selfie; right side shows two Beagle dogs on leashes, standing on a sidewalk next to a bike rack.\" width=\"1600\" height=\"1113\" class=\"aligncenter size-full wp-image-863917\" srcset=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-05-08__VIE__staff__030_1.jpg 1600w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-05-08__VIE__staff__030_1-320x223.jpg 320w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-05-08__VIE__staff__030_1-800x557.jpg 800w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-05-08__VIE__staff__030_1-1536x1068.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" loading=\"lazy\" fetchpriority=\"low\" decoding=\"async\"\/><\/p>\n<p><img src=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-05-14__VIE__rodrigo-toledo__staff__half-frame_simple-use-camera-classicolor-200-135-film__017_1.jpg\" alt=\"Left: Person with a spiky headpiece, holding red glasses to their eyes. Right: A vibrant field of blooming sunflowers under a clear sky.\" width=\"1600\" height=\"1095\" class=\"aligncenter size-full wp-image-863916\" srcset=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-05-14__VIE__rodrigo-toledo__staff__half-frame_simple-use-camera-classicolor-200-135-film__017_1.jpg 1600w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-05-14__VIE__rodrigo-toledo__staff__half-frame_simple-use-camera-classicolor-200-135-film__017_1-320x219.jpg 320w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-05-14__VIE__rodrigo-toledo__staff__half-frame_simple-use-camera-classicolor-200-135-film__017_1-800x548.jpg 800w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-05-14__VIE__rodrigo-toledo__staff__half-frame_simple-use-camera-classicolor-200-135-film__017_1-1536x1051.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" loading=\"lazy\" fetchpriority=\"low\" decoding=\"async\"\/><\/p>\n<p><img src=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-08__VIE__melissa-peritore__staff__half-frame_simple-use-camera-classicolor-200-135-film__002_1.jpg\" alt=\"Two people jump off a dock into a blue lake; one is mid-flip in swim trunks, the other leaps toward a float, wearing a striped swimsuit, with mountains in the background.\" width=\"1600\" height=\"1066\" class=\"aligncenter size-full wp-image-863915\" srcset=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-08__VIE__melissa-peritore__staff__half-frame_simple-use-camera-classicolor-200-135-film__002_1.jpg 1600w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-08__VIE__melissa-peritore__staff__half-frame_simple-use-camera-classicolor-200-135-film__002_1-320x213.jpg 320w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-08__VIE__melissa-peritore__staff__half-frame_simple-use-camera-classicolor-200-135-film__002_1-800x533.jpg 800w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-08__VIE__melissa-peritore__staff__half-frame_simple-use-camera-classicolor-200-135-film__002_1-1536x1023.jpg 1536w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-08__VIE__melissa-peritore__staff__half-frame_simple-use-camera-classicolor-200-135-film__002_1-450x300.jpg 450w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-08__VIE__melissa-peritore__staff__half-frame_simple-use-camera-classicolor-200-135-film__002_1-300x200.jpg 300w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-08__VIE__melissa-peritore__staff__half-frame_simple-use-camera-classicolor-200-135-film__002_1-120x80.jpg 120w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" loading=\"lazy\" fetchpriority=\"low\" decoding=\"async\"\/><br \/>\n <img src=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-08__VIE__melissa-peritore__staff__half-frame_simple-use-camera-classicolor-200-135-film__011_1.jpg\" alt=\"A split image of a sandy beach with large cliffs, blue sky, and two surfers: one walking with a surfboard, the other heading toward the water.\" width=\"1600\" height=\"1066\" class=\"aligncenter size-full wp-image-863914\" srcset=\"https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-08__VIE__melissa-peritore__staff__half-frame_simple-use-camera-classicolor-200-135-film__011_1.jpg 1600w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-08__VIE__melissa-peritore__staff__half-frame_simple-use-camera-classicolor-200-135-film__011_1-320x213.jpg 320w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-08__VIE__melissa-peritore__staff__half-frame_simple-use-camera-classicolor-200-135-film__011_1-800x533.jpg 800w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-08__VIE__melissa-peritore__staff__half-frame_simple-use-camera-classicolor-200-135-film__011_1-1536x1023.jpg 1536w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-08__VIE__melissa-peritore__staff__half-frame_simple-use-camera-classicolor-200-135-film__011_1-450x300.jpg 450w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-08__VIE__melissa-peritore__staff__half-frame_simple-use-camera-classicolor-200-135-film__011_1-300x200.jpg 300w, https:\/\/petapixel.com\/assets\/uploads\/2026\/07\/2026-06-08__VIE__melissa-peritore__staff__half-frame_simple-use-camera-classicolor-200-135-film__011_1-120x80.jpg 120w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" loading=\"lazy\" fetchpriority=\"low\" decoding=\"async\"\/><\/p>\n<h2>Pricing and Availability <\/h2>\n<p>The Lomography Simple Use Reloadable Film Camera Half Frame is <a href=\"https:\/\/shop.lomography.com\/us\/half-frame-simple-use-reloadable-film-camera-black-white\" target=\"_blank\" rel=\"follow external noopener\" data-wpel-link=\"external\">$29.90<\/a> when preloaded with a 40-shot roll of Lomography Lady Grey ISO 400 film, and <a href=\"https:\/\/shop.lomography.com\/us\/half-frame-simple-use-reloadable-film-camera-lomochrome-classicolor\" target=\"_blank\" rel=\"follow external noopener\" data-wpel-link=\"external\">$34.90<\/a> with 40 half-frame photos of LomoChrome Classicolor ISO 200 film. Either of them can be preloaded with any 35mm film roll, but it is worth noting that the Classicolor version also comes with interchangeable gel filters for the flash. <\/p>\n<p>Both cameras are available to preorder now, with delivery expected this month. <\/p>\n<hr\/>\n<p class=\"post-image-credits\"><span class=\"post-image-credits__label\">Image credits<\/span><span class=\"post-image-credits__text\">Lomography<\/span><\/p>\n<\/p><\/div>\n<div>\n<p>PetaPixel articles may include affiliate links; if you buy something through such a link, PetaPixel may earn a commission.<\/p>\n<p>Love PetaPixel? Go Premium.<\/p>\n<p style=\"margin-top: 20px\">PetaPixel is the world\u2019s largest independent photography publication and we\u2019re only able to continue our work with your help. <a href=\"https:\/\/petapixel.com\/members\/\" target=\"_blank\" rel=\"noopener\">Become a PetaPixel Member now<\/a> and support our mission to bring you regular, high-quality reviews, features, news, and more.<\/p>\n<ul style=\"margin-left: 20px\">\n<li>Remove banner ads<\/li>\n<li>Gain access to full-resolution RAW and JPEG <a href=\"https:\/\/petapixel.com\/sample-galleries\/\" target=\"_blank\" rel=\"noopener\">Sample Galleries<\/a><\/li>\n<li>Get 5% off orders from KEH.com<\/li>\n<li>Get a $15 coupon to spend at Moment<\/li>\n<li>Get 10% off lighting equipment from FJ Westcott<\/li>\n<li>Get 10% off film development, scanning, and printing from Blue Moon Camera and Machine<\/li>\n<\/ul>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/petapixel.com\/2026\/07\/15\/lomographys-new-half-frame-camera-promises-double-the-fun-twice-the-photos\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lomography has announced the Simple Use Reloadable Film Camera Half Frame, a new, more economical take on the company\u2019s classic accessible 35mm film camera. The primary appeal of a half-frame camera like this, or like 2024\u2019s more premium Pentax 17, is that photographers can capture twice as many shots with a single roll of film&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":193704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-193703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/newslink360.space\/wp-content\/uploads\/2026\/07\/2026-06-13__VIE__antonia-klengel__staff__half-frame_simple-use-camera-classicolor-200-135-film029-2.jpeg","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":198484,"url":"https:\/\/newslink360.space\/?p=198484","url_meta":{"origin":193703,"position":0},"title":"New Pixel 11 Pro teaser provides better look at Glow\u00a0[Video]","author":"Ajay Kumar Verma","date":"July 29, 2026","format":false,"excerpt":"With Made by Google 2026 now two weeks away, Google has released a new Pixel 11 Pro teaser this morning. Google is continuing the \u201cAsk more of your phone\u201d campaign that started last year. As a user of Gmail, Google Maps, Search, Calendar, Docs, Gemini, and other first-party services, the\u2026","rel":"","context":"In &quot;National News&quot;","block_context":{"text":"National News","link":"https:\/\/newslink360.space\/?cat=7"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/Pixel-11-Pro-teaser-2a.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/Pixel-11-Pro-teaser-2a.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/Pixel-11-Pro-teaser-2a.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/Pixel-11-Pro-teaser-2a.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/Pixel-11-Pro-teaser-2a.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":197706,"url":"https:\/\/newslink360.space\/?p=197706","url_meta":{"origin":193703,"position":1},"title":"CJP asks govt to &#039;immediately honour&#039; promises after protesters detained across India | India News &#8211; Hindustan Times","author":"Ajay Kumar Verma","date":"July 27, 2026","format":false,"excerpt":"CJP asks govt to 'immediately honour' promises after protesters detained across India | India News\u00a0\u00a0Hindustan Times'Deeply Concerned': CJP Urges Centre To Withdraw FIRs Beyond Delhi, Release All Protesters\u00a0\u00a0News18CJP calls for release of protestors arrested in Assam, West Bengal, Bihar; warns of legal action if promises are not met\u00a0\u00a0livemint.comCJP alleges crackdown\u2026","rel":"","context":"In &quot;National News&quot;","block_context":{"text":"National News","link":"https:\/\/newslink360.space\/?cat=7"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/J6_coFbogxhRI9iM864NL_liGXvsQp2AupsKei7z0cNNfDvGUmWUy20nuUhkREQyrpY4bEeIBucs0-w300-rw.webp?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":198735,"url":"https:\/\/newslink360.space\/?p=198735","url_meta":{"origin":193703,"position":2},"title":"Best photos of July 30: Wildfires in the West Bank to India Couture Week &#8211; thenationalnews.com","author":"Ajay Kumar Verma","date":"July 30, 2026","format":false,"excerpt":"Best photos of July 30: Wildfires in the West Bank to India Couture Week\u00a0\u00a0thenationalnews.comSamsung Galaxy Z Fold8 review\u00a0\u00a0GSMArena.com[Interview] [Galaxy Unpacked July 2026] Inside the Engineering Behind the Latest Galaxy Z Series\u00a0\u00a0Samsung Global NewsroomSamsung Galaxy Z Fold 8, Fold 8 Ultra and Flip 8 cross 2.71 lakh pre-orders in 72 hours\u2026","rel":"","context":"In &quot;National News&quot;","block_context":{"text":"National News","link":"https:\/\/newslink360.space\/?cat=7"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/KYMEIVHTAJGQLKLFRERENSIN4U.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/KYMEIVHTAJGQLKLFRERENSIN4U.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/KYMEIVHTAJGQLKLFRERENSIN4U.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/KYMEIVHTAJGQLKLFRERENSIN4U.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/KYMEIVHTAJGQLKLFRERENSIN4U.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":194688,"url":"https:\/\/newslink360.space\/?p=194688","url_meta":{"origin":193703,"position":3},"title":"iPhone 18 Pro leaks suggest Dark Cherry colour, bigger battery, A20 Pro chip","author":"Ajay Kumar Verma","date":"July 19, 2026","format":false,"excerpt":"Apple's next-generation iPhone 18 Pro is still several months away from its expected debut, but fresh leaks have offered an early look at what the flagship device could bring. While the company has not announced any official details, reports point to a new colour option alongside upgrades to the battery,\u2026","rel":"","context":"In &quot;National News&quot;","block_context":{"text":"National News","link":"https:\/\/newslink360.space\/?cat=7"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/Visuals-Page-2026-07-19T134844.906-2026-07-7df0cbf74eb8c827b14700ae416a1739-1019x573.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/Visuals-Page-2026-07-19T134844.906-2026-07-7df0cbf74eb8c827b14700ae416a1739-1019x573.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/Visuals-Page-2026-07-19T134844.906-2026-07-7df0cbf74eb8c827b14700ae416a1739-1019x573.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/Visuals-Page-2026-07-19T134844.906-2026-07-7df0cbf74eb8c827b14700ae416a1739-1019x573.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":196050,"url":"https:\/\/newslink360.space\/?p=196050","url_meta":{"origin":193703,"position":4},"title":"Samsung Galaxy Glasses revealed at Unpacked","author":"Ajay Kumar Verma","date":"July 23, 2026","format":false,"excerpt":"At Samsung Galaxy Unpacked on Wednesday, Samsung provided a closer look at its upcoming Galaxy Glasses, which will compete with the Meta Ray-Ban smart glasses. Samsung is working with Korean eyewear brand Gentle Monster and Warby Parker on the design, and the glasses will run on Google's new Android XR\u2026","rel":"","context":"In &quot;National News&quot;","block_context":{"text":"National News","link":"https:\/\/newslink360.space\/?cat=7"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/hero-image.fill_.size_1200x675.v1784726690.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/hero-image.fill_.size_1200x675.v1784726690.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/hero-image.fill_.size_1200x675.v1784726690.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/hero-image.fill_.size_1200x675.v1784726690.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/hero-image.fill_.size_1200x675.v1784726690.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":193372,"url":"https:\/\/newslink360.space\/?p=193372","url_meta":{"origin":193703,"position":5},"title":"AI camera, 144Hz display and 6500mAh battery, Tecno&#8217;s new phone can rock on July 17, special features revealed","author":"Ajay Kumar Verma","date":"July 14, 2026","format":false,"excerpt":"Techno is going to add a new phone to its Camon 50 series in the Indian market. 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Before the launch, the company has also teased many key features\u2026","rel":"","context":"In &quot;Top Stories&quot;","block_context":{"text":"Top Stories","link":"https:\/\/newslink360.space\/?cat=119"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/Tecno-camon-50-ultra-2026-07-d9efed86fa67535ed03d3bfc3777f6d1-1200x675.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/Tecno-camon-50-ultra-2026-07-d9efed86fa67535ed03d3bfc3777f6d1-1200x675.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/Tecno-camon-50-ultra-2026-07-d9efed86fa67535ed03d3bfc3777f6d1-1200x675.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/Tecno-camon-50-ultra-2026-07-d9efed86fa67535ed03d3bfc3777f6d1-1200x675.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/newslink360.space\/wp-content\/uploads\/2026\/07\/Tecno-camon-50-ultra-2026-07-d9efed86fa67535ed03d3bfc3777f6d1-1200x675.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgnRh4-Oof","_links":{"self":[{"href":"https:\/\/newslink360.space\/index.php?rest_route=\/wp\/v2\/posts\/193703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newslink360.space\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newslink360.space\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newslink360.space\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newslink360.space\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=193703"}],"version-history":[{"count":0,"href":"https:\/\/newslink360.space\/index.php?rest_route=\/wp\/v2\/posts\/193703\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newslink360.space\/index.php?rest_route=\/wp\/v2\/media\/193704"}],"wp:attachment":[{"href":"https:\/\/newslink360.space\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=193703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newslink360.space\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=193703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newslink360.space\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=193703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}