On the quest for ‘consistency’: How a kabaddi player became a fitness entrepreneur
Chetan Kumar Shukla did not chase visibility — he chose proximity. In Balrampur district, Uttar Pradesh, the gym he runs is not on a busy market road or behind glass storefronts. It sits close to where people live, so they can walk in on an ordinary day and keep coming back. Shukla, also known locally…
