Mercedes-Benz unveils new S-Class with AI tech, V8 return, 100km hybrid range | In pics

Heritage Challenge: Historically, the S-Class has debuted safety and comfort technologies that later spread across the industry, supporting its premium pricing. That advantage is being challenged by newer rivals such as Huawei’s Maextro S800, which combines high-end cabin features with aggressive pricing. The shift signals that Chinese buyers increasingly prioritise in-car technology and comfort over traditional brand legacy.

Digital Overhaul: A major part of the update is the introduction of Mercedes-Benz’s new operating architecture, MB.OS. This system links infotainment, driver assistance, body functions and powertrain controls, and allows over-the-air software updates. The AI-enabled voice assistant draws on technologies from OpenAI, Google and Microsoft to deliver more natural interaction and cloud-based services.

Screen Expansion: The cabin layout centres on the MBUX Superscreen, pairing a 14.4-inch central touchscreen with 12.3-inch displays for the driver and front passenger under a shared glass surface. Rear passengers get two 13.1-inch entertainment screens with integrated cameras to support video calls, along with new handheld-style touch controllers replacing the earlier rear tablet unit.

Assistance Systems: Driver assistance has been upgraded through the MB.DRIVE system, supported by ten cameras, five radar sensors and twelve ultrasonic sensors. In selected markets where regulations allow, Drive Assist Pro enables more advanced automated driving functions in dense traffic. Rear-axle steering is standard at 4.5 degrees, while an optional 10-degree system further reduces the turning circle.

Design Details: Visual updates are evolutionary but distinct. The front grille is larger and can be illuminated, and the bonnet-mounted three-pointed star can also light up. Headlamps adopt star-shaped lighting signatures and use advanced Digital Light technology for more precise illumination. New alloy wheel designs and more than 150 exterior paint finishes expand personalisation options.

Cabin Comfort: Comfort upgrades include electrically adjustable air vents, improved cabin air filtration and multiple wireless charging pads in front and rear. Revised steering-wheel controls reintroduce physical inputs alongside touch-sensitive elements. Long-wheelbase versions continue with deeply reclining rear seats offering heating, ventilation and massage, with digital controls for blinds, lighting and seating functions.

Engine Strategy: Engines have been revised to comply with forthcoming Euro 7 emissions standards. The line-up includes updated six-cylinder petrol and diesel units and a reworked 4.0-litre twin-turbo V8 using a flat-plane crankshaft and dual balancer shafts, producing about 530 hp and 750 Nm. Plug-in hybrid variants now deliver up to 100 km of electric-only range.

Future Direction: The updated S-Class plays a key role as Mercedes adjusts its product strategy after slower-than-expected demand for the EQS electric saloon and certain hybrid models. While a next-generation fully electric S-Class is planned later in the decade, this revision emphasises advanced combustion and hybrid powertrains. European pricing starts at just over €121,000, with production continuing in Germany.