Supertails raises $30M to expand clinics and quick delivery network

Pet care startup Supertails has raised $30 million in a funding round led by consumer-focused growth equity firm Venturi Partners. The company said it is looking to expand its veterinary services and rapid delivery network across the country.

The Series B round also saw participation from Nippon India Alternative Investments and Titan Capital Winners Fund, alongside existing investors Fireside Ventures, RPSG Capital Ventures, Sauce VC, and Saama Capital.

Founded in 2021, Supertails offers a full-stack solution for pet care, spanning physical clinics, at-home veterinary services, and digital commerce.

The Bengaluru-headquartered startup plans to use the fresh capital to strengthen its end-to-end ecosystem, which currently includes four 24-hour clinics in Bengaluru and a nationwide network of over 100 veterinarians.

The investment comes as India’s pet care market is seeing a rapid boom, with the pet population expected to more than double from 32 million pets to 76 million by 2030. The growth is being led by “DINK” (Double Income No Kids) households who see pets as integral members of the family rather than just animals, driving a shift from unorganised to organised branded players.

This evolution is visible in the high revenue per pet parent, with monthly pet-related expenses ranging between 5,000 rupees and 15,000 rupees, according to a consumer report by 3One4 Capital. The expenses playbook has gone beyond basic food to include gourmet treats, grooming, and spa services.

“Pet care in India is evolving into a much larger ecosystem opportunity. We’re seeing a clear shift from pet ownership to pet parenting, where people want consistent support across nutrition, health, grooming and everyday decisions,” said Vineet Khanna, Co-founder of Supertails in a press note.

“Our focus is to build the rails for this category—clinics, vets, fast access to essentials, and personalised guidance informed by a pet’s life stage. This funding helps us scale our ecosystem responsibly, while continuing to improve how pet parents experience care,” Khanna added. The fresh capital will be used to expand clinics and services, grow the veterinary ecosystem, enhance personalisation, and strengthen its supply chain as its gears for scale across urban India.

Supertails has recently rolled out quick delivery services in Bengaluru as pet care emerges as a breakout category within quick commerce, with affluent consumers focusing on pet nutrition and emerging direct-to-consumer (D2C) players. The platform currently offers over 30,000 products and plans to expand rapid delivery to its top ten cities. The company says it has grown its customer base over five times in the last 24 months and continues to see steady improvement in margins driven by higher engagement across services and categories.

The sector has seen increasing competition recently. In October 2025, online pharmacy Tata 1mg entered the segment with the launch of “PawsNPurrs,” a new category for pet medicines and supplements. Tata 1mg stated at the time that it plans to leverage its established strengths in cold-chain logistics to ensure safe delivery across 22,000 pincodes, targeting the 15 billion rupee pet medicine and supplements segment.

Tata 1mg joins other healthcare players like NetMeds, PharmEasy and Apollo 24/7 that offer pet assortments, as companies race to address consumer pain points such as limited home delivery and concerns around medicine authenticity.

“Globally, successful pet-care platforms like Chewy have shown that the category is built on trust, repeat behaviour and deep customer engagement. In India, this evolution is just beginning. What stood out with Supertails was its customer-first approach, strong execution capabilities and steady improvement in business fundamentals,” said Sarvesh Nevatia, Managing Director at Venturi Partners.