Showroom B2B raises $17M in Series A funding to scale apparel manufacturing

Tech-driven apparel sourcing and manufacturing platform Showroom B2B has raised $17 million in a Series A funding round led by Cactus Partners, as it seeks to expand its manufacturing capabilities and supply chain operations.

The round, which was a mix of equity and debt, saw participation from Zephyr Peacock, Jungle Ventures, Accion Ventures, NBD Ventures, Lighthouse Canton, and Alteria Capital.

The Gurugram-based startup, founded in 2020 by IIM Lucknow alumni Abhishek Dua and Shubham Gupta, had previously raised about $6 million.

Showroom B2B offers a design-to-delivery sourcing model for organised retailers, apparel brands, and domestic as well as global buying houses.

“As customer requirements become more complex and scale-driven, our emphasis remains on building reliable manufacturing capacity and transparent execution frameworks. This round gives us the ability to support long-term sourcing partnerships while enabling smaller manufacturers to participate in organised, enterprise-led supply chains,” said Shubham Gupta, Co-Founder, Showroom B2B.  

The company plans to use funding to scale its manufacturing infrastructure and operational systems and deepen partnerships with large enterprises and small-to-mid-sized retailers. Its clients include Reliance Trends, Vishal Megamart, V-Mart, and Myntra, apart from over 7,000 small retailers.

“Showroom B2B targets the burgeoning aspirational consumer segment in the Indian economy, manufacturing apparel and optimising supply chain for value retail players and incrementally for D2C brands,” said Amit Sharma, General Partner at Cactus Partners, in a statement.

“The company is solving a critical problem for value retailers leveraging technology and ensuring high-quality, transparency and predictability at the right price point. We are excited to partner with Jungle, Zephyr Peacock, Accion and other investors as well,” he added.

Showroom B2B works across apparel categories such as denim, knits, woven, and kids wear, leveraging its own production units and a network of partner factories. The company has also started expanding internationally in the United States and the Middle East.