Bisu said the micro drama was built “completely end-to-end” with AI, spanning core steps in the pipeline: script writing, dialogue writing, post-production, and even the creation of thumbnails and marketing creatives. The point he returned to repeatedly was speed—premium content has historically needed large teams and long schedules, but AI tools can compress those cycles sharply.
The big bet: from hundreds a month to “1,000 proper movies”
The most headline-worthy moment was Bisu’s projection on scale. He said Kuku’s micro drama platform already releases hundreds of movies every month and expects output to rise dramatically over the next two years. He predicted the company could create thousands of movies each month, later giving a more specific ambition: 1,000 “proper movies” a month, while pushing quality higher.
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In the same conversation, the contrast was drawn with the traditional cadence of large streaming platforms, where premium titles typically arrive on slower production timelines. Bisu’s argument was that AI-first workflows can expand supply far faster, helping platforms serve more niches and tastes without being boxed into a limited “release calendar.”
A premium, mobile-first play aimed at Bharat-language audiences
Bisu also used the summit stage to challenge the belief that Indian consumers won’t pay for content at scale. He said Kuku has more than one crore paying users and charges around ₹150 per month, with most users based in India and a smaller share overseas. The larger claim was that audiences outside metros will pay when premium content is built for their language and preferences—not just for top metro markets.
He described Kuku as a mobile-first premium storytelling company operating across multiple products, including Kuku FM, Kuku TV, and Guru. He also spoke about expansion beyond Hindi into several Indian languages, positioning the business as a Bharat-first content subscription play.
AI tools for creators, not just internal teams
Another theme was creator enablement. Bisu said Kuku supports a large creator base, much of it from tier-2 and tier-3 towns, and has built AI tools across the workflow to speed up production. He described a system where creators can move faster from title ideation to scripts, iterate multiple times, generate dialogue options, and quickly create thumbnails and promotional assets.
For the summit audience, the takeaway was straightforward: AI is starting to move premium storytelling closer to an abundant model—where output can scale rapidly, costs can fall, and the bottleneck shifts from production time to knowing what audiences actually want next.
