Amazon’s big blast before Holi, do smart shopping with AI, offers on everything from decor to gadgets, goods will arrive soon

On the occasion of Holi, Amazon India has launched its dedicated Holi store, where everything from colors and sweets to fashion, gadgets and home decor is available at one place. The purpose of this store is to make last minute shopping easier especially for those customers who want to avoid crowded markets. Products like herbal gulal, gujiya, pichkari, party outfits and portable speakers are available here, so that Holi preparations can be completed without any hassle.

This time the company is laying special emphasis on AI-powered shopping features. Amazon’s AI assistant Rufus helps users find products by asking simple questions.

For example, if a user asks for child-safe colors or Holi party decoration ideas, they can get personalized suggestions instantly. Apart from this, with the help of Amazon Lens feature, the user can upload the photo of a product and search for similar items. The AI ​​Review Highlights tool scans thousands of reviews to highlight important points, making it easier to make a purchasing decision. The ‘View in Your Room’ feature allows users to see how the rangoli set or decor item will look in their home.

Talking about deals, offers are available on everything from eco-friendly and skin-safe colors to gifting hampers and grocery items. Pre- and post-Holi care products, like skincare and cleaning supplies, are also available at discounts. For those planning a big Holi party, products like inflatable pools, party decor and water guns are also included in the list. At the same time, electronics like portable speakers and action cameras are also available so that special moments of the festival can be recorded and shared.

Delivery will be done within minutes
Fast delivery is also an important part of the company’s strategy. Through ‘Amazon Now’ service, delivery within a few minutes is being claimed in select cities like Delhi NCR, Mumbai and Bengaluru. In terms of payment, cashback offers are also being given through Amazon Pay and additional discounts for Prime members.

Overall, this Holi season, Amazon is trying to ensure that colors, clothes or party supplies, everything reaches your home in just a few clicks.