S26 series and Galaxy AI launched at Samsung Galaxy Unpacked 2026 event.

South Korean tech company Samsung’s first Galaxy Unpacked 2026 event is being held today on 25 February. It is believed that big announcements related to the new Galaxy S26 series and Galaxy AI will be made in this event. The company has already started pre-reservation in many countries including India.

How to watch live?
The Galaxy Unpacked 2026 event will take place today at 10am PT / 1pm ET (11:30pm IST) in San Francisco, California.

It can be watched live on Samsung.com, Samsung Newsroom and the company’s official YouTube channel.

What could be the launch?

According to reports, Samsung may introduce three models at this event:

1. Samsung Galaxy S26
2. Samsung Galaxy S26+
3. Samsung Galaxy S26 Ultra

The company says that in the new Galaxy S series, Galaxy AI will be made more intuitive and useful, so that the daily work of the users can become easier.

Pre-Reservation Offer
Customers in India can get Galaxy Pre-Reserve VIP Pass by paying ₹999. With this, you will get e-store vouchers worth up to ₹ 2,699 and other benefits.

Customers who pre-reserve and then pre-order will get a free upgrade to the next storage variant at no additional cost. There is also a chance to win daily vouchers worth ₹5,000 and grand vouchers worth ₹50,000.

How will the new Galaxy S26 series be?
Before the launch, new discussions have started regarding the design of the upcoming Samsung Galaxy S26 series. According to reports, this time Samsung is not making major design changes. But one change has caught everyone’s attention – the camera module.

The previous Samsung Galaxy S25 series had a flat back design, where the cameras were seen emerging directly from the back panel. But according to the pictures of leaked dummy units, the cameras in the Galaxy S26 series can be given in a rectangular camera bump, which will have rounded corners.

This design looks a lot like the vertical camera bump of iPhone 17. For this reason, there is discussion on social media whether Samsung is getting inspired by Apple’s design.

Galaxy Buds 4 can also be launched
Apart from Samsung Galaxy S26 series, Samsung Galaxy Buds 4 and Samsung Galaxy Buds 4 Pro can also be introduced.

Black, white and apricot color options can be found in Galaxy Buds 4 Pro, although the apricot variant may be limited to the Samsung online store launch.

In Galaxy Unpacked 2026, Samsung will focus on AI-integration and further improving the flagship smartphone experience. This can prove to be a big event of the year for tech lovers.