Exclusive: Now iPhones will be expensive! Apple suddenly ends big profit, how much will it affect your pocket?

There is an important news for people thinking of buying Apple’s iPhone. In India, old iPhone models may now be costlier than before. Especially the price of popular models like iPhone 16 and iPhone 15 may increase by around ₹ 5,000. The reason for this is a big decision of Apple, in which the company is ending its ‘Demand Generation (DG) Support’. This support was given to retailers and dealers, so that they could give good discounts to the customers without changing the MRP. Now, due to removal of this benefit, customers may have to pay higher prices directly.

Actually, DG support is a kind of backend discount. Its advantage was that the shopkeeper iPhone Could be sold cheaper, while the official price of the company remained the same. This provided better deals to customers and made older models more attractive.

Cashback has been exhausted earlier
apple Earlier too, it had reduced cashback offers. Earlier, cashback up to ₹ 6,000 was available, now it has reduced to only ₹ 1,000. In such a situation, due to removal of DG support, further pressure on prices has increased.

The effect of this change can be seen immediately. Many retailers say that prices may increase even before the old stock gets exhausted. That means, if you are thinking of buying iPhone 15 or iPhone 16, then now may be a better time.

Impact on new series also?
However, this change will not apply to the new iPhone 17 series. This will affect only the old and existing models. Nevertheless, experts believe that there will not be much impact on demand. Most people in India buy smartphones on EMI, due to which the impact of price increase is slightly less felt.

This decision has come at a time when prices are increasing in the entire smartphone industry. Brands like Samsung, Vivo, Xiaomi and Realme have also been making their phones expensive for the last few months.

What is the reason for price increase?
The biggest reason for this is the increasing cost of components, especially memory and storage. Apart from this, weakness of rupee against dollar and supply problems are also causing the price increase.

According to reports, India’s smartphone market may remain slightly weak in 2026 and total sales may decline by 12-15%.

If you are planning to buy an old iPhone, it may be better to take a decision soon, because these devices may become more expensive in the coming days.

What did Apple say?
Let us tell you that Apple India has not given any answer to Moneycontrol’s questions on this entire matter. That is, no official statement has come from the company on issues like removal of DG support, reduction in discount or increase in the price of iPhone.

This simply means that the information given in the news is currently based on industry sources and retailers, but Apple itself has not confirmed or denied it.

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