How Razorpay supercharged Wow! Momo’s operations, customer experience, and growth

India’s love affair with food is legendary: diverse, emotional, and deeply cultural. But over the past decade, the way India eats has changed dramatically. A new generation, short on time but high on expectations, has fuelled an unprecedented boom in quick service restaurants (QSRs). In this high-stakes, fast-moving landscape, one young homegrown brand, Wow! Momo has reshaped the category with audacity, agility, and relentless innovation.

What began as a late-night idea between two college friends has grown into one of India’s most remarkable QSR success stories. Founders Sagar Daryani and Binod Homagai took a humble Tibetan street snack and transformed it into a national phenomenon. Today, Wow! Momo operates 725 stores across 45 cities, winning over India’s youth while weaving itself into family dining culture. And the ambition is only getting bigger: the brand wants to become Asia’s biggest QSR chain and eventually, “feed the world”.

Reimagining street food

Wow! Momo’s core promise is transformative: to deliver street-food favourites with hygiene, consistency, and convenience. But scaling this promise nationally brought its own challenges, especially around maintaining operational uniformity, building reliable systems, and ensuring seamless customer experiences.

“The biggest challenge was to build consistency and prepare for scale,” says Binod Homagai, Co-Founder of Wow! Momo

This mindset of constant reinvention has helped the brand stay ahead of trends, whether in product innovation, technology, or customer engagement.

India’s food services market is likely to cross $ 125 billion by 2030, with the organized segment set to grow at twice the pace of the unorganized sector, according to the 2025 edition of Swiggy’s annual report ‘How India Eats’, released in partnership with Kearney. Wow! Momo has carved out a strong position within this rapidly evolving landscape by combining sharp business execution with youthful brand energy.

The turning point

As Wow! Momo scaled, one glaring roadblock emerged: payments. Earlier solutions failed to integrate smoothly with their systems and often resulted in friction during high footfall periods, impacting both customer experience and staff productivity.

This changed when Wow! Momo adopted Razorpay’s suite of payment solutions, including EDCs, BillMe, and the payment gateway for its app.

“Now, not only are we able to adhere to our motto towards customer delight, but we have also made lives so much easier for our Wow! Staff,” says Homagai.

Razorpay Billme is now deeply embedded in Wow! Momo’s daily operations. It enables instant digital invoicing without manual work and standardizes billing formats for audits, reconciliation, and customer queries. More importantly, it has evolved into a powerful customer engagement channel.

“Around 25% of our app downloads came through Razorpay Billme digital invoices,” shares Homagai.

What began as a digital receipt has turned into a valuable post-purchase touchpoint, redirecting customers to offers, engagement journeys, and the Wow! Momo app. And the business impact has been significant: Rs 16.96 crore in GMV processed through Billme in just six months. For a brand of Wow! Momo’s scale, billing consistency, faster reconciliation, and automated reporting translate directly into time saved and growth unlocked.

POS at scale: Stable payments, stronger workflows

Razorpay’s POS systems have become central to Wow! Momo’s in-store payment ecosystem: over Rs 4.89 crore processed, more than 1 lakh transactions, and smooth, stable performance during peak hours.

A critical advantage has been Razorpay’s impact on speed. “We have gone from 35 seconds to 12 seconds for payment processing time at our stores. This is a huge win,” says Homagai.

Faster payments don’t just reduce queues; they improve customer satisfaction, increase throughput, and boost revenue.

Razorpay’s integrations helped eliminate manual workflows that previously slowed down store operations by enabling instant invoice generation, automating delivery without the need for physical slips, and standardising reporting. Additionally, teams now have one-click access to transaction history, making audits, reconciliations, and customer queries significantly faster and more efficient.

“Our systems have never run this smoothly. This will always help with higher revenues and faster growth,” says Homagai.

By integrating seamlessly into existing processes, Razorpay allowed Wow! Momo to scale digital adoption without disrupting operations. Within just four months of partnering with Razorpay, Wow! Momo saw 3X growth in app usage, faster billing and checkout, improved operational visibility, and reduced technical issues and downtime. The brand’s teams also feel more empowered, with tools that simplify workflows and reduce stress during rush hours.

Partnership built on reliability and support

Wow! Momo credits Razorpay’s responsiveness and support culture as a key reason for the successful roll-out. “The team was always responsive and supportive. They were with us throughout the process,” says Homagai.

Wow! Momo’s vision is to become a global brand and one of Asia’s biggest QSR chains. It sees Razorpay as a long-term partner in enabling that journey.

Wow! Momo’s journey is a reflection of India’s dynamic QSR landscape: entrepreneurial, innovative, customer-obsessed, and increasingly digital-first.

Razorpay’s products helped the brand unlock faster payments, higher app adoption, integrated workflows, operational visibility, and infrastructure readiness for scale.

For a brand aiming to feed the world, building such systemic foundations early is a competitive moat. As Wow! Momo continues its next phase of expansion, technology-led efficiency and customer experience will be central to its mission, and Razorpay is powering that evolution behind the scenes.