Founded by Umair Mohammad, Shamail Tayyab, and Pratik Anand, Nitro Commerce works with consumer brands to address challenges around customer acquisition, attribution, and engagement across online and offline channels. The company said it has seen a tenfold increase in revenue over the past year, reaching $5 million in annual recurring revenue (ARR). It plans to scale further over the coming months.
India’s D2C and digital retail market is expected to expand significantly over the next decade, but brands continue to face rising customer acquisition costs and limited visibility into cross-channel performance. Much of digital advertising spend remains concentrated on a small number of platforms, creating dependence and limiting access to newer audiences. Nitro Commerce positions its platform as a unified layer that brings together identity, intent, engagement, and attribution to help brands better track and optimise growth efforts.
The company’s platform includes multiple components supported by analytics systems to enable faster decision-making.
NitroX functions as a commerce identity network, enabling brands to link anonymous traffic with identifiable users and map customer journeys across online and offline touchpoints. Nitro Ads is an intent-led advertising layer that allows brands to reach users across platforms such as Truecaller, Zomato, and Paytm, outside of traditional advertising channels. Nitro Pulse focuses on AI-driven engagement and sales automation, including recovery of abandoned transactions and real-time interaction, particularly for quick commerce use cases.
Nitro Commerce said its identity network is currently used by more than 2,500 brands, across fashion, beauty, home, food, and lifestyle.
The company plans to use the newly raised capital to expand its platform capabilities, hire across product and engineering roles, strengthen AI-driven systems, and scale its international operations.
Umair Mohammed, Founder and CEO, Nitro Commerce, said, “This round helps us accelerate toward our next milestone, and we’re grateful to our investors, partners, team, and the thousands of customers who’ve placed their trust in us. For us, it’s still day zero as we build a one-of-its-kind growth platform, starting with India and expanding globally.”
Nanika Kakkar, Partner at Cornerstone Ventures, said, “We’re particularly impressed by Nitro’s modular approach, which allows D2C brands to activate across commerce platforms, while delivering unified, cross-channel analytics to meaningfully accelerate growth. We have been longstanding partners with Umair right from his Wigzo journey, and have strong conviction in his ability to execute and build a business of multi-billion-dollar scale.”
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Deepak Sharma, Co-founder and Managing Director at India Accelerator & Finvolve, said, “ What excites us most is Nitro’s ambition to become the growth operating layer beyond traditional ad platforms, unifying identity, intent, and activation across channels.”
Manish Goel, Founder and Managing Director at Equentis Wealth, said, “Nitro is building a foundational layer that enables brands to meaningfully understand and engage users across high-intent, non-traditional channels at scale. We are excited to partner with the team as they build a global, data-driven alternative to legacy ad-tech models.”
As India’s consumer economy enters its next phase of growth, Nitro Commerce aims to help brands use data to make smarter decisions and scale profitably.
Vishnu Acharya, Strategy and Corporate Development Head at Razorpay, said, “Nitro Commerce stands out for its deep understanding of pain points for internet businesses and a clear ambition to reimagine marketing and ad solutions for a digital-first commerce world.”
Edited by Swetha Kannan
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