Mahindra says it sells one XEV 9e or BE 6 every 10 minutes, with 80% first-time buyers

Mahindra’s electric SUVs, the XEV 9e and BE 6, have completed one year with record sales and new usage milestones. In the past seven months, the company says it has sold over 30,000 Electric Origin SUVs, averaging one sale every 10 minutes.The electric division generated more than ₹8,000 crore in revenue in H1 FY26, giving Mahindra the No. 1 position in revenue market share. The company says the two “Electric Origin” models, launched last November, were introduced with the aim of changing India’s EV landscape and have since met that goal.
According to the company, together, owners have driven the SUVs for over 200 million kilometres. The launch campaign drew more than 4 billion views, making the XEV 9e and BE 6 the most talked-about Indian automobiles of the year, it added.
Increasing daily use and long-distance capabilityMahindra says the SUVs have become the primary vehicles for most owners. 65% of all units are driven every working day, and more than 1,000 vehicles have crossed 20,000 km, and some have passed 50,000 km within seven months.

As per the company, 70% of owners drive over 1,000 km a month, while 10% drive over 3,000 km a month. Nearly 60% of the SUVs deliver 500+ km of city range (achieved at speeds below 100 kmph).

Mahindra also claims that these vehicles have been used in temperatures from 4°C in Leh to 53°C in the Thar Desert. About 30% of owners have completed 400 km single-day trips, and some customers have travelled across 10 states in one journey.Mahindra reports that 80% of XEV 9e and BE 6 buyers are new to the brand. The company says the models have attracted luxury-SUV aspirants, young urban professionals, design-focused buyers and tech-oriented families.

BE 6 becomes a cultural trend

The BE 6 has developed a strong following, with owners frequently modifying the SUV with custom colours and accessories.

Mahindra highlights two major collaborations:

BGMI x BE 6, marking the first time an Indian auto brand appeared in India’s largest gaming title.

Batman x BE 6, a global-first edition, with all 999 units selling out in about two minutes.

Mahindra says the first year of the XEV 9e and BE 6 has shifted EV perceptions in India by making electric SUVs a mainstream choice. The company will launch its first seven-seater Electric Origin model, the XEV 9S, tomorrow.