Oppo’s new flagship with Hasselblad camera, will it replace DSLR? There will be competition with Apple and Samsung

Oppo has confirmed that its next flagship smartphone Oppo Find X9 Ultra will be launched globally this year. This will be the first time that the company will launch its ‘Ultra’ series in international markets outside China. This move points to Oppo’s strong strategy in the premium smartphone segment, where it faces direct competition from leading brands like Apple and Samsung.

Big bet on camera- Oppo has made it clear that the main focus of Find X9 Ultra will be on the camera. The company claims that it will have the most advanced imaging system ever, which has been developed in collaboration with the famous camera brand Hasselblad. Both the companies have been working in partnership for the last few years and the new model is considered to be the next phase of this collaboration.

Although Oppo has not yet given information related to the sensor, optical zoom or processing hardware, but the company is presenting it as a device that can replace a dedicated camera for many users.

Company’s view regarding ‘Ultra’ tag
At a media event held in Barcelona, ​​Oppo Europe CEO Elvis Zhou said that the word ‘Ultra’ is being overused in the industry. He was pointing out that many brands are naming their premium models Ultra, but Oppo claims that the Find X9 Ultra will actually justify this tag.

New strategy in premium segment
Till now Oppo had limited its most premium devices mainly to China. But the decision to launch Find X9 Ultra at the global level shows the company’s ambition. Camera quality, design and brand positioning are very important in the premium market, and Oppo seems to be focusing on all these aspects.

At present, regarding the launch timeline, the company has only said that more information will be shared face to face in the coming months. The real picture will become clear when the complete specifications and price are revealed.