No need to wander through different sites! Gemini AI will become your shopping assistant, this is the process of using it

Google has made its AI tool Gemini smarter in India. Now shopping has become easier and more fun than ever. Earlier, while shopping, you had to go to different sites and compare the products and their prices and then make the purchase. But now with the help of Gemini’s new features, you can start from ideation to viewing, comparing and buying products directly in the chat itself. These features are available in Gemini app, AI mode of Google Search and Circle to Search.

These new features have been brought especially for Indian users. You can also connect in English or Hindi. Gemini understands your question and shows you the latest prices, availability and buying options from the shopping graph. This saves time and also reduces the risk of wrong purchase.

How to shop in Gemini app?

• Open the Google Gemini app on your smartphone. If not, then download it from Play Store and use the latest version.
• Type your question in the chat box. For example – “Give me some festive look ideas for the wedding” or “Make a gift list for my tech-savvy brother”.
• Gemini will respond. It will include not only suggestions but also shoppable product listings. You will be able to see prices, comparison tables and direct purchase links.
  Scroll through the different options. You can visit the website of whoever you like.
• If you want to ask something else, ask a follow-up question, like “Show me by changing its color” or “Tell me a cheaper option.” All this can be done in Hindi or English.
  With this, everything from brainstorming to shopping happens in one place.

Shopping in AI mode of Google Search

• AI mode has also been upgraded in Google Search. First of all go to AI mode in the search bar.
• Ask shopping questions, like “Which is better between these two products?”
• Gemini will provide well organized answers – with photos, prices, stock information.
• If two or more things have to be compared then a side-by-side table will be shown. Will also summarize the main points from user reviews.
• Currently the AI ​​mode works well mainly in English, but Hindi support is also coming soon.

Identify products easily

According to Mint report, this feature is very useful for those who want to buy an outfit or product after seeing it on social media. On supported phones like the Google Pixel 10 or Samsung Galaxy S26 series, turn on Circle to Search (by pressing the Home button or navigation bar).
Wherever the product is visible on the screen (Instagram, YouTube, etc.), tap, circle, or scribble on it.

AI will recognize parts of an entire outfit or product and find similar items online. You can then see prices, links and comparisons of similar products.

What are the benefits of shopping from Gemini?

Less hard work, more confidence: Everything is easy from idea to purchase.
Comparison easy: You can take the right decision on the basis of reviews.
Time Saving: No need to wander to different sites.
Hindi Support: Conversations are more natural for Indian users.

These features have just been rolled out in India. Circle to Search requires certain phones, the rest of the Gemini app and Search are available to everyone. No separate subscription required.