Simple Energy’s big planning! Family bringing EV scooter in the market on 2nd September

Simple Energy is known for its performance-oriented electric scooters. It is going to enter India’s largest family scooter segment. The company has announced that it will launch its first family electric scooter on September 2. This model will further strengthen the company’s existing range, where the Simple One is currently sold in the performance segment.

Keeping in mind the rapidly growing family scooter segment in the Indian EV market, Simple Energy has developed this scooter through in-house research and development. It has been designed for everyday commuting, which will have a great blend of practicality, modern technology and user-friendly design. The company believes that the experience gained during the development of Simple One and the recently launched Simple Ultra will make this new family scooter even better.

Simple Energy is the first Indian two-wheeler company to commercially produce electric motors without heavy rare earths. Besides, it also gives lifetime warranty on motor and battery. Complete information about the specifications, features and price of this new model will be released at the time of unveiling on September 2.

Company’s current range

Simple Energy is currently selling the Simple One Gen 2 and Simple One S Gen 2 as well as the recently launched Simple Ultra. The Ultra model comes with 115 kmph top speed, 400 km range and 8.8 kW power, with ex-showroom prices starting at ₹ 2.35 lakh. The successful experience of these models has given the company the confidence to enter the family segment.

Importance in family segment

The demand for family electric scooters is highest in India. Companies like TVS, Honda, Bajaj and Ola already have a strong presence in this segment. The new model of Simple Energy will compete with them. The company hopes that this launch will increase its market share and reach out to mainstream users in addition to the performance segment.

What to expect next?

After the unveiling on September 2, the company will probably give information about the price, battery size, range, features (like digital display, smart connectivity, storage space etc.) and availability. With this launch, Simple Energy is taking a stronger step into the future of electric mobility.