Resortire Appoints Nikita Dutta as Brand Ambassador, unveils co-designed collection

Resortire – The Vacation Luxury, an emerging name in modern luxury womenswear, has Appointed actor Nikita Dutta as its new Brand Ambassador, marking a significant step in the brand’s growth journey.

Founded by Richa Chowdhury, Resortire is known for its refined yet effortless aesthetic—designed for women who value confidence, comfort, and individuality. The association also brings with it a co-designed collection, now available on the brand’s website, blending Dutta’s polished personal style with Resortire’s signature approach to elevated, travel-ready fashion.

The womenswear label represents a fresh voice in modern womenswear, grounded in luxury, creativity, and effortless style. Designed for today’s confident woman, the brand reimagines vacation and resort fashion with pieces that balance chic aesthetics and everyday comfort. At its core, Resortire aims to inspire women to express their individuality through thoughtfully crafted clothing that fits seamlessly into their lifestyle.

The brand’s other premium collections include Made in Italy lines, a testament to the brand’s commitment to superior craftsmanship, refined fabrics, and global design excellence.

Over time, the brand has collaborated with leading production houses, stylists, and creators to build a strong foothold in the luxury fashion segment. Its growing popularity is marked by its presence on leading ecommerce platforms such as Ajio Luxe and Myntra, making curated luxury accessible to modern women across India.

Founder and Creative Director Richa Chowdhury said, “We believe in celebrating the individuality of every woman, and Nikita Dutta truly represents the spirit of today’s confident global traveler. Our collaboration is a natural fit, and we are excited to create designs that inspire and empower,” she said.

The association marks a significant step for the brand as Dutta brings her poise and fashion-forward personality to the forefront of Resortire’s storytelling. Known for her versatile roles and timeless style, Dutta embodies the brand’s ethos of freedom, femininity, and refined aesthetics.

The actress said Resortire represents “everything I love in fashion—chic silhouettes, effortless comfort, and a sense of individuality”. “The brand encourages women to embrace their unique style with confidence, and that aligns perfectly with my personal fashion philosophy. Co-designing this exclusive collection has been a wonderful experience, and I’m thrilled for women to explore pieces that reflect travel, creativity, independence, and elegance,” she said.

Dutta represents the spirit of today’s empowered woman—ambitious, expressive, and effortlessly stylish. With her as the face of the brand, Resortire enters its next phase of growth, reinforcing its place in the luxury fashion landscape while continuing to design for women who travel, create, and live with confidence.