Mahindra signals EV ramp up with two new launches

Mahindra & Mahindra set to accelerate its electric-vehicle journey, with Executive Director Rajesh Jejurikar confirming that the auto major is now “at a stage where we are ready to ramp up.”After weeks of market speculation around a single EV launch, Jejurikar revealed that Mahindra will in fact unveil two new EVs next week, noting, “Till now, everyone was expecting one… it is actually two launches that we’re doing on the 26th and 27th.”
Jejurikar acknowledged that Mahindra’s EV journey has been a deliberate one, shaped by organisational learning.
“The last six months have been about… building learning in the channel, the back end, quality, software—all of that,” he said, explaining why some products were phased out to allow the ecosystem to mature.
With that groundwork in place, he expects EV numbers to climb “January onwards,” in line with the original 4,000–5,000-units-a-month plan.On the internal-combustion engine (ice) front, Mahindra is also laying out a future-ready roadmap. The new iQ platform, revealed on August 15, will spawn a fresh lineup of ICE models from 2027.

“The first lot of products… are ICE products. And there are some really exciting products,” Jejurikar said, adding that four concepts are ready and have been shown to investors.

Jejurikar reiterated that the GST cut has been transformational for the auto industry. Calling it a “landmark decision,” he said sectors with commercial operators are seeing the most immediate gains because a 10% price reduction “has a tangible impact on total cost of ownership.”

He added that SUV demand held firm post-festivals and that GST has been a “game changer,” even prompting Mahindra to revise its five-year tractor industry outlook from 7% to 9%.

Mahindra & Mahindra recorded a 31% year-on-year rise in SUV sales, its highest monthly growth so far, supported by new product launches.