How a homegrown startup Is rebuilding supply chains across the Northeast

For decades, the Northeast has struggled with logistics. The region’s fragmented supply chains, difficult terrain, and lack of infrastructure have slowed down trade and made it harder for local entrepreneurs to connect with national markets. India’s ecommerce boom may have transformed consumer access in metros, but the Northeast has often remained at the margins, waiting for solutions that understand its unique challenges.

It is in this gap that ETASH Delivery Technologies, founded by Mridumoy Dutta, has built its story. Starting with just 100 packages and three delivery boys in Guwahati, the company has grown into a logistics player present across all seven states of the Northeast.

Spotting the gap

“Startups of the Northeast do not have a proper supply chain solution,” Mridumoy recalls. “And as we all know, logistics drives any kind of growth. Hence, I saw that gap where we could help the community of the Northeast to grow.”

The opportunity came when an army officer who had joined Amazon in its early days approached him with a proposal to become a vendor in Amazon’s EDSP services. That offer became the starting point for ETASH.

From day one, the company focused on connecting smaller partners and building collection centres. These were turned into a hub‑and‑spoke model, linking producers to major transportation hubs. The approach reduced both cost and time, creating a more logical flow of goods.

One of ETASH’s biggest achievements has been reducing turnaround times. “The legacy TAT, or turnaround time, from one place to the other in Northeast is given to be in days, which we turned into hours,” Mridumoy explains. That shift has been critical in making logistics more reliable for businesses in the region.

Over the next two to three years, ETASH expanded steadily. Today, it operates across the seven Northeastern states, and has diversified into surface transport and warehousing — with the larger goal of connecting the region to the rest of India.

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Government support

The Assam government’s role was pivotal in helping ETASH gain recognition. “The Assam government stepped in during our growth stage when we were not growing as expected,” Mridumoy says. Before that, district officials and agro‑based entrepreneurs were hesitant to trust a young logistics company with their goods.

With government backing, ETASH began to build credibility. Traders and Farmer Producer Companies (FPCs) started connecting with the company, enabling it to provide logistics solutions that linked Assam and the wider Northeast to national markets.

Looking ahead

The company’s next milestone is ambitious: an SME IPO within the next three to five years, with a long‑term vision of becoming a major national and Southeast Asian logistics partner. ETASH aims to encompass all aspects of logistics including warehouse solutions, surface, air, rail, and sea transport, and eventually provide international cross‑border services.

For Mridumoy, building from Assam is not just business, but a matter of pride. “I feel it’s our responsibility to take everybody along in our journey so that we can give back to the society to which we are indebted for this growth,” he says.

ETASH Delivery Technologies has grown from a handful of packages in Guwahati to a logistics network spanning all seven Northeastern states. Its story reflects both the gaps and the possibilities in the region: supply chains remain one of the biggest hurdles to growth, but they are also the key to unlocking markets.

With government backing and a founder determined to build from Assam outward, ETASH is steadily positioning itself as a connector, linking local producers to national trade, and laying the groundwork for ambitions that reach beyond India’s borders.

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