Beyond Heritage: How Hardoi’s Handloom Sustains a Living Economy

In Hardoi, Uttar Pradesh, handloom is not just a symbol of heritage—it remains part of everyday life. From towels and lungis to bedsheets, shawls, and quilt covers, handwoven textiles continue to serve households while supporting livelihoods across Mallawan and nearby weaving pockets.

This ecosystem links weavers, yarn suppliers, traders, finishers, and retailers, creating a steady local production chain. Many weavers work from their homes, receiving yarn and returning finished fabric to sellers and shopkeepers.

One such entrepreneur is Hafizuddin Ansari, a handloom trader and weaver from Mallawan. Coming from a weaving family, he grew up around looms and yarn preparation. Initially running a cloth shop that sourced fabric externally, he later shifted to local production to strengthen quality control and generate employment within the community.

In 2020, Ansari expanded into manufacturing by investing in machinery and raw material. Today, he works closely with local weavers who produce cotton-based textiles known for their distinctive handloom texture and durability.

What Sets Mallawan Apart

Production begins with yarn cones placed on a warping machine to prepare the warp threads. These are wound onto beams and mounted on handlooms, where fabric is woven with precision. Handloom fabric differs from powerloom cloth in its feel, finish, and breathability—qualities valued by both retail and wholesale buyers.

Support received under the One District One Product (ODOP) initiative has strengthened market access and participation in exhibitions. Buyers from Delhi, Lucknow, Kanpur, and Prayagraj have connected directly with Mallawan producers, leading to repeat orders and wider distribution. Today, fabrics from Hardoi reach markets across India and are exported to countries such as the United States, Australia, and Germany.

While challenges remain—such as raw material costs and sustaining interest among younger generations—the loom continues to sustain a viable, living economy in Hardoi.