
Chief Minister N. Chandrababu Naidu.
| Photo Credit: File Photo
Mr. Naidu said certain media outlets had published false stories targeting the ‘Heritage’ brand, which he described as a “family-run livelihood business.”
Drawing parallels with the faction rivalries that once prevailed in Rayalaseema, Mr. Naidu said that political opponents often attempt to economically weaken their rivals, and similar tactics were now being used by linking the ghee controversy to Heritage.
He described the Tirumala laddu issue as a “highly sensitive matter” and accused certain elements of deliberately attempting to hurt the sanctity of the deity and the sentiments of devotees.
“Since millions of Hindus across the world consider it a sacred tradition to visit and have darshan of Lord Venkateswara in Tirumala at least once in their lifetime, any wrongdoing affecting temple purity must be exposed,” the Chief Minister asserted. He said the coalition government had taken the responsibility of safeguarding the sanctity of the TTD and all the temples across the State.
Published – February 13, 2026 06:45 pm IST
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