Abhishek Bachchan on brand endorsements: “It’ll be dishonest of me to sell a product I don’t use” : Bollywood News

In an industry where celebrity endorsements are often driven by visibility and market reach, Abhishek Bachchan says he follows a more personal approach when it comes to brand partnerships. The actor recently spoke about the importance of authenticity in endorsements, stating that he prefers associating only with products he genuinely uses.

Abhishek Bachchan on brand endorsements: “It’ll be dishonest of me to sell a product I don’t use”“I understand that, as a film actor, brand endorsements are part of the job—you leverage your celebrity to sell products. But for me, it feels uncomfortable and almost deceitful if I don’t actually use the product,” he said. Emphasising that authenticity plays a central role in his decisions, he added, “For me, my first criterion if there was a proposal that came to be a brand ambassador was – will I use the product if I don’t already…it has to be that I feel it will be dishonest of me to try and sell the product that I don’t use myself.”

According to Bachchan, this philosophy has influenced the kind of brands he associates with and the longevity of those partnerships. Citing examples from his own life, he shared, “25 years I still wear an Omega watch. When I used to work with Ford, which I loved working with, I used to drive a Ford car. I still have an Idea mobile number. I still use a Motorola phone. I use AMX as my credit card.” He reiterated, “I feel it’ll be dishonest of me to try and sell a product if I don’t use it myself.”

Beyond usage, Bachchan believes audiences today respond strongly to credibility and intention. “I genuinely believe that authenticity of storytelling and authenticity of intent is something that goes a long way,” he said, adding that he evaluates the narrative behind a brand before associating with it. “What is the story behind it that appeals to me?”

The actor also applies similar principles to his entrepreneurial ventures, focusing on consistency and long-term thinking rather than short-term gains. While endorsements remain an integral part of an actor’s professional landscape, Bachchan maintains that trust and personal conviction are key factors in his choices.

At a time when consumers are increasingly aware of marketing strategies, Bachchan’s comments highlight a growing emphasis on authenticity in celebrity-brand collaborations.

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