AA23: Allu Arjun –Lokesh Kanagaraj film’s theme crosses 1 million reels; director shares photo saying “Add it up, that’s us!” : Bollywood News

The collaboration between Allu Arjun and filmmaker Lokesh Kanagaraj continues to generate significant traction online. The announcement video of their upcoming project, tentatively titled AA23, has now crossed a major milestone, with the “23 Theme” recording over one million reels on Instagram.

AA23: Allu Arjun –Lokesh Kanagaraj film’s theme crosses 1 million reels; director shares photo saying “Add it up, that’s us!”Marking the occasion, Lokesh Kanagaraj recently shared a picture with Allu Arjun on social media and wrote, “Add it up, that’s us! @alluarjunonline @anirudhofficial @mythriofficial 1M reels for #AA23Theme #AA23 #LK7.” The post quickly gained attention from fans, further amplifying the buzz surrounding the project.

Production house Mythri Movie Makers also acknowledged the milestone in a social media post. Celebrating the achievement, they wrote, “Icon Star @alluarjunonline & @lokesh.kanagaraj – the men who set social media on fire with the announcement video 1 MILLION+ REELS for the #23Theme on Instagram…. The First ever Theme OST to hit a Million Reels @MythriOfficial @bvworksoffl @anirudhofficial STRIVE FOR GREATNESS Shoot begins in 2026.”

The makers had unveiled the project through a stylised announcement video introducing the core creative team. The background score, titled “23 Theme,” played a key role in driving engagement online. The lyrics of the theme — particularly the line “Numbers never lie, add it up, that’s me!” — have drawn attention for what many believe is a subtle reference to the box office success of Pushpa 2: The Rule, which starred Allu Arjun in the lead.

The upcoming film will be directed by Lokesh Kanagaraj and produced by Mythri Movie Makers, the banner also associated with the Pushpa franchise. Music for AA23 will be composed by Anirudh Ravichander, adding another prominent name to the project’s creative lineup.

While plot details remain under wraps, the scale of the collaboration and the early online response indicate strong anticipation. The makers have confirmed that the shoot is scheduled to begin in 2026. With the announcement video continuing to circulate widely across social media platforms, AA23 has already established a visible presence ahead of production.

Further updates regarding the cast, storyline and release timeline are expected to be shared in the coming months.

Also Read: Hardik Pandya calls himself an Allu Arjun fan, recalls recreating ‘Srivalli’ step at home

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