New Delhi. Social media platform Instagram has started the biggest campaign ever against fraud. In this big action of the year 2026, the company has deleted lakhs of accounts which were either fake (bots) or were lying closed for years. This ‘cleanliness campaign’ has directly affected the popularity of the world’s big celebrities and influencers.

American star Kylie Jenner has suffered the most loss, from whose account about 14 million i.e. 14 million followers disappeared overnight. Not only Kylie, but many big stars and brands around the world have seen a huge decline in the number of followers.

Why was this action taken?
Instagram is considered one of the most popular platforms in the world of social media, where people reach millions of people through their photos, videos and reels. But as its popularity has increased, the problem of fake accounts and bots has also increased. To end this problem, Instagram has taken a big step in the year 2026.

People are giving different types of reactions on social media
After this action, there was a sudden decline in the number of followers of many big celebrities, influencers and brands, which created a stir on social media. After this news came out, people are giving their reactions on social media.

Instagram wants to improve authenticity
The main objective of this big action by Instagram is to improve authenticity on the platform. Nowadays, many people use bots (automated accounts), through which they increase followers, likes and comments artificially. But Instagram wants that whatever engagement comes on the platform, it should come from real users, hence a big action was taken to remove such fake accounts.

Part of Instagram’s routine process
Meta company spokesperson said that this action is part of Instagram’s regular system, under which inactive and suspicious accounts are removed from time to time. This does not affect active users. If a verified account is suspended by mistake, it is later reinstated. His follower number is updated again.