IPL’s business value soars above $20 billion, says report
The business value of the Indian Premier League, the world’s richest Twenty20 series, has soared more than 11% to $20.6 billion this year, according to U.S.-based investment bank Houlihan Lokey. Since its launch in 2008, the 10-team competition has consistently attracted cricket’s leading players, while building a commercial model that combines broadcast revenues, sponsorship, merchandising…