
Ansari says his journey began long before the printing unit took shape. After his father passed away in 2006, the family’s financial situation became uncertain. With five sisters and two brothers in the household, the responsibility to stabilise income fell early on the siblings. At the time, they were engaged in embroidery work done at home using a small machine, but the demand was seasonal and limited to three or four months a year.
Shifting from embroidery to printing
The irregular nature of embroidery made it difficult to support the family. Around 2010, Ansari and his brother began exploring the printing of publicity material as an additional source of income. They started on a small scale, learning the trade gradually, and building contacts. Over the years, the business expanded slowly, shaped more by persistence than by sudden growth.
As the family grew and both brothers married, financial needs increased. With children to support, the brothers began looking for ways to strengthen the unit, especially during peak seasons such as Holi and the wedding months, when demand for printed bags and promotional material rises.
It was during discussions with friends in July and August that Ansari began considering external financial support. He says he wanted assistance mainly for purchasing raw materials and improving operations. The business was running, but he felt it needed reinforcement to move beyond its limitations.
He eventually applied under the Mukhyamantri Yuva Udyami Vikas Abhiyan (CM YUVA) Yojana after learning about it through friends and local representatives. He chose the CM YUVA Yojana because it was interest-free and did not require him to enter into complicated financial arrangements. “We chose this because we wanted to avoid paying interest,” he says, which translates to, we wanted to avoid interest, so we chose this option.
Measured expansion and caution
The financial support helped him purchase raw materials in larger quantities and prepare for the upcoming festive demand. Ansari emphasises that while loans are available from the market, he preferred a route that did not add the burden of interest. He and his brother manage the printing work themselves, coordinating with outside workers for stitching when required.
He also advises others to gather information directly rather than rely on intermediaries, noting that clarity and caution are essential in financial matters.
For Ansari, the printing press represents more than a business. It marks a steady shift from uncertain seasonal earnings to a more predictable year-round trade. The progress has been gradual, built over years of manual work and careful decisions. In Gorakhpur district, what began as a modest attempt to supplement embroidery income has evolved into a stable family enterprise that now anchors their livelihood.
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