Dating app Bumble suffered loss, users paying money decreased, company will do something new by ending swipe.

The famous app Bumble in the dating world is going through a big change these days. Recently, the company has released the results of its first quarter of 2026, which show that there has been a decline in the number of users availing services by paying money on the app. While last year Bumble had 40 lakh paying users, now this number has fallen by 21.1% to 32 lakh. However, instead of being afraid of this decline, the company is calling it part of a well-thought-out strategy. The company says that instead of gathering crowds, they are now focusing on serious users who really want to meet someone special.

Even though Bumble’s users have decreased and its total revenue has fallen by 14.1% to $212.4 million, there is a matter of relief for the company. The average earning from each paying user has increased by about 9%. This means that people who are using the app are spending more on it than before. Apart from this, the company has also increased its profits by reducing sales and marketing expenses. The company has made a net profit of $ 52.6 million in this quarter, which was only $ 19.8 million at the same time last year.

Bumble’s founder and CEO Whitney Wolfe Herd said while talking to investors, “For the last few months, the company has been going through a period of major change. She told that the company has deliberately reset its members list. We have decided to give importance to quality over quantity so that only genuine and active people remain on our platform. This decision may have reduced the number, but the environment of our app has been improved significantly. Is.”

AI will change dating

Bumble is now replacing its old system with a new cloud based AI system. Cloud and AI mean that now the app will use very powerful computers and artificial intelligence present on the internet to help people find better partners according to their preferences. The company believes that the method of just swiping profiles has become outdated, because often people are not able to meet in real life even after matching.

To solve this problem, Bumble has introduced a new AI matchmaker named ‘Bee’. This feature will suggest the right people to the user by understanding their preferences, the way they talk and the kind of relationship they want. Even in a feature called Dates, this AI will explain to people why they are right for each other. The company’s goal is that people should not just chat on the app, but go out and actually meet on dates. For this, the profile will also be shown in more detail, so that you can understand the person in front of you in a better way.

Increasing focus on friendship and groups

Not just dating, Bumble is now making great strides in making friendships as well. Another app of the company is Bumble BFF, where people can make new friends. A new feature called Groups has been added in it, where people can chat together or plan an event. According to Whitney Wolfe Herd, this feature is becoming very popular among Gen Z girls and the number of people using it has almost doubled between December and March. Bumble hopes that by the last quarter of the year, when all these new changes will be implemented across the world, both users and revenue will pick up again.